web design case studies
Sales of almost £100,000 a year - Cards for Good Causes
The focus of the website is to sell Christmas cards on behalf of charities, it is therefore vital to be at the top of the search engines for terms such as charity Christmas cards during the months of October, November and December.
The site was launched in October 2003 and received its first sales shortly thereafter. In year two the sales were over ten times the previous year and sales again doubled in year three with a further increase of 50% in the following 2 years.
2008 has proved a record year for Cards for Good Causes with more being sold via the website than ever before, despite the high street reporting the biggest slowdown in 10 years.
November is the busiest month of the year for Christmas card sales and the Cards for Good Causes website receives over 4,750,000 hits in just one month, this has grown from just 2,200 back in 2003.
Even though the site has been established for 5 years and the charity has hundreds of local shops, over 30% of all visitors to the site find them via the search engines for phrases like Christmas Cards rather than their company name.
Getting great positions in the search engines is only part of the story, running a professional well managed Pay Per Click campaign allows Cards for Good Causes to take advantage of the varied searches for the charity names that they work on behalf of.
When Cards for Good Causes went from number 2 in Google for the phrase charity Christmas cards to number 1 the number of visitors to the site doubled over night.
The cards for good causes website has experienced conversion rates of 12%, a well designed site with good product descriptions can normally expect to receive around a 1 to 2 % conversion rate.
Cards for Good Causes
Founded: 1964
Started with Cravenplan: 2003
Services used:
- website design
- search engine optimisation
- hosting
Website: www.cardsforcharity.co.uk
Business focus: Selling Christmas cards for a number of national and local charities.
"We've all been staggered and delighted by the huge increase in sales."
Fran Fitzgerald (Following a successful Pay Per Click promotion campaign)
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