web design case studies
Can't Get Enough Gifts
Can’t Get Enough Gifts was started by James & Helenaur Cairns in 2005 after the couple got married. Whilst planning for their wedding day, they found that there was a lack of wedding gifts that weren’t tacky or sensationally overpriced. This gave them the inspiration and drive to start a business that incorporated their mechanical design engineering skills and their desire to help couples planning their wedding to find high quality and reasonably priced wedding gifts.
The business started life as an eBay shop focused on selling high quality personalised wedding gifts from the Cairns' family home. As the business grew they invested in their own website and expanded their range of products to include engraved gifts for all sorts of occasions including christenings and anniversaries.
In the summer of 2007, Can’t Get Enough Gifts decided to increase their online presence and turned to Cravenplan for help. We set about increasing the number of visitors they received from the search engines by targeting a range of different key phrases relating to weddings and engraved gifts as well as individual products.
The Can’t Get Enough Gifts website started off with around 20,000 visitors a month when they first joined us. Within their first year with Cravenplan we had helped them to increase this figure by 89% with a 356% increase in the number of visitors finding their website in search engines like Google, Yahoo and MSN.
As well as looking after Can’t Get Enough Gifts search engine optimisation (SEO), Cravenplan also manage their successful pay per click (PPC) advertising campaign. These targeted advertisements appear for a range of related keywords and help the SEO team to monitor and analyse search trends.
Their online success has helped the business to grow as a whole, culminating with Can’t Get Enough Gifts moving premises away from their family home to their own business park unit in 2008. This combined with a good Christmas sales period, has allowed them to further increase the different types of products they sell through their website, whilst also offering new engraving services in the local area for near by schools and sports teams.
Over 356% increase in visitors
Founded: 2005
Started with Cravenplan: 2007
Services used:
- Search engine optimisation
- Pay per click management
Website: www.cgegifts.co.uk
Business focus: Selling high quality, engraved, personalised gifts for special occasions like weddings, christenings and anniversaries.
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