Cravenplan seminars
All seminars and workshops begin at 1.00pm unless otherwise stated.
Please click the seminars/workshops below to view the details:
- WORKSHOP - Facebook for Businesses
- Making Email marketing work for you
- Using Video on the Web
- 101 ways to promote your web site
- protection from disaster
- the law relating to e-commerce
- e-bay for fun and profit
- surviving email
- web site visitor statistics
- digital photography
- psychology of the web
- using search engines
- search engine optimisation
- writing for the web
- the naked PC
- web 2.0
WORKSHOP - Facebook for Businesses
This seminar is ideal for
- Any business that has thought about having a Facebook page
It will cover
- Is it good for your business
- How to create a business page with a step by step demonstration
- An introduction to Facebook features
- Content - what's good and what's not Pros and cons
Making Email marketing work for you
This seminar is ideal for
- Anyone with clients or potential clients - i.e. everyone running a business or club!
It will cover
- Building a database
- Designing an effective mailshot
- When to send it
- Response rates and other statistics
- Avoiding spam filters
Using Video on the Web
This seminar is ideal for
- anyone interested in video on the web
It will cover
- When to use video on a web site
- The disadvantages
- Benefits
- Equipment required
- Where to host the videos
- Bandwidth issues
101 ways to promote your web site
This seminar is ideal for business people
- who already have a web site
- who want more business from their site
- who are looking for new ideas
It will cover
- ways to get visitors to your site
- low cost and free options
- pitfalls and things to avoid
- checking the results
Protection from disaster
Almost 50% of companies that have lost data through fire or theft go out of business within 6 months.
Don’t be one of those statistics.
This seminar is ideal for
- anyone with a computer
- businesses of all sizes
It will cover
- creating a backup strategy
- which files to back up
- how often to back up
- backup media
The law relating to e-commerce
This seminar is ideal for people who
- sell or promote their business through a web site
- want some FREE advice from a lawyer
It will cover
- Electronic Commerce Regulations 2002
- who the law applies to
- essential information for a web site
- cancellation rights
- penalties for non-compliance
- marketing emails and SMS
E-bay for fun and profit
This seminar is ideal for
- personal and business users
- with or without e-bay experience
It will cover
- the history of e-bay
- getting started
- buying
- selling
- protecting yourself
Surviving email
This seminar is ideal for
- business and personal users
- anyone who wants to maximise their time on the Internet
It will cover
- how to deal with SPAM
- dealing with mail automatically
- sending attachments
- security
- email etiquette
- auto-responders
- multiple recipients (lists)
Web site visitor statistics
This seminar is ideal for
- anyone with a web site interested in knowing about the visitors to their site
It will cover
- what is logged
- how visitors have found your site
- what you can’t tell
- Webtrends and other software
Digital photography
This seminar is ideal for
- professionals and amateurs
- web site owners interested in producing photos for their web pages
It will cover
- the equipment to buy
- composition
- correcting faults
- optimising
- lighting
Psychology of the web
This seminar is ideal for
- anyone who has a web site
- anyone who is thinking of creating a web site
It will cover
- your own web site – the considerations
- what users are looking for from a web site
- encouraging users to stay on the site
- why they will/won’t return
Using search engines
This seminar is ideal for
- anyone who can’t find what they want
- searching out images and sound
It will cover
- search engines – what are they?
- the differences between directories
- how search engines work
- finding pictures and music
- other resources
Search engine optimisation
This seminar is ideal for
- web site owners wishing to attract visitors to their web site
It will cover
- how search engines work
- the importance of keywords and phrases
- paying to be listed
- monitoring the results
Writing for the web
This seminar is ideal for
- anyone interested in writing copy for web sites
- web site owners wishing to review their own site
It will cover
- planning
- style
- grabbing attention
- techniques
The naked PC
This seminar is ideal for
- anyone interested in the make-up of a PC
It will cover
- an overview of the main components of a PC
- the inside of a hard drive
- the assembly of a computer
- all the bits that go inside a computer
Web 2.0
This seminar is ideal for
- anyone interested in updating their Web knowledge
- anyone interested in web-based communities
It will cover
- web logs (blogs)
- podcasts
- social networking on the web: MySpace, YouTube, Facebook
- security issues