web design case studies
1 Million Visitors - The Little House Company
The Little House Company is an online direct advertising service for private property sellers (selling homes without an estate agent).
Reaching the largest online audience of buyers in the UK in the most cost effective way, homeowners can sell their homes direct and save £ 000's in agents commission.
The Little House Company's customers get, in a single fixed price package, advertising on a huge network of over 500 sites and services including two of the UK's leading property portals: FISH4 and Homes & Property - part of the Daily Mail group's property channel.
The Website design automatically optimises the presentation of your property advertising and its exposure on the mainstream services, to ensure the property seller and those looking to buy are most likely to find each other.
The Website needed a database that allowed users to add the details of their property to The Little House companies Website.
To achieve this The Little House Company turned to Cravenplan to design and build their Website, this included bespoke programming and hosting of the finished site, as well as ongoing Search Engine Optimisation (SEO).
The Search Engine Optimisation was a challenge as the housing market is extremely competitive; the challenges were to educate the public to the fact that they were able to sell their home without an estate agent and to attract buyers of properties to the site.
Using Pay Per Click Cravenplan has been able to attract new visitors to the site and encourage more people to sell their homes themselves.
Cravenplan have had outstanding success with ranking The Little House Company in the organic search engine listings. The Search Engine Optimisation team have the site ranking at number 1 for phrases such as “sell my house” and many other related terms. This in turn drove more than 1,000,000 visitors to the site in a single year.
During the time that Cravenplan have been working on the Search Engine Optimisation of the site The Little House Company have seen a 400 % increase in visitors.
The Little House Company
Started with Cravenplan: 2000
- Website design
- bespoke programming
- search engine optimisation
Business focus: Enabling people to sell their home with out using an estate agent.
"It's clear now, what I should have done was pay for maintenance when the site was launched rather than some of the money I wasted on Newspaper advertising. The last ten customers I have got all found my site through the search engines."
Call Cravenplan today to find out how we can make your Website work harder for you.