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web design case studies

The Smart Choice

Smart GroupIn April 2004 a recruitment agency based in Salisbury, Company A, arranged a meeting with us to discuss the design and maintenance of their Website. After the meeting they decided not to employ our experienced web design and optimisation team, but instead go with the company that ran their in-house database.

In June 2004 Smart Group, another recruitment agency, this time based in Bournemouth, approached us for a new Website and to sign up to our maintenance program. This time the company made the right choice and went with us.

Here is how the two Websites progressed:

April 2004
Company A decides not to use our team of expert web designers and search engine optimisers

September 2004
Work starts on the design and programming of the Smart Group Website

March 2005
The Smart Group Website goes live! - No sign of Company A's new site. Smart Group also sign up to our maintenance program, including search engine optimisation

September 2005
Smart Group signs up for a pay-per-click campaign on Google, further increasing their traffic. Still no sign of the new Website for Company A

October 2005
Cravenplan creates an online CV submission page on the Smart Group Website. CV submissions went from 20-30 a month to more than 500 a month over the following months. Company A still has no new Website up and running

October 2006
The Salisbury based recruitment company still has no new site. The Smart Group Website contains 132 pages and has been live for 11 months. The Smart Group Website is the third site listed in a Google search for 'recruitment agency Bournemouth' and comes up second in Google Maps for the same key phrase. It is also first in an Bing search and features well in Yahoo. Company A's old Website is not in the top 300 results for 'recruitment agency salisbury' in either google.com or google.co.uk

November 2006
One and a half years after Smart, Company A's site finally goes live! Both companies started from the same point roughly two and a half years ago. Now, due to different choices made over 2 years ago, Smart Group are a long way ahead of the Salisbury competition in the Internet world.

Call Cravenplan today to find out how we can make your Website work harder for you.

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