Cravenplan seminars
All seminars and workshops begin at 10:30am unless otherwise stated.
Please click the seminars/workshops below to view the details:
- 10 Top tips for your Web site
- Ten best time management tips
- Top marketing and exhibiting tips
- Your Data who's got it and what are they doing with it?
- Wordpress - all you need to know
- Writing for the web
- Digital photography
- Create a Video with your Smartphone
- Sales Masterclass
- Google Analytics & Web Statistics
- WORKSHOP - What Makes a Website Successful?
- Search engine optimisation - SEO
- Conversion rate optimisation
- WORKSHOP - Linked In
- Psychology of the web
- WORKSHOP - The eight pillars of email marketing
- Making Email marketing work for you
- Using Video on the Web
- 101 ways to promote your Website
- Office 365 for your business
- WORKSHOP - Using PPC
- Protection from disaster
- The law relating to e-commerce
- E-bay for fun and profit
- Surviving email
- WORKSHOP - Facebook for Businesses
- Using search engines
- The naked PC
- Web 2.0
- WORKSHOP - Excel Training
- Fitter over 50
- Refocus your Business for The New Year
Photography Masterclass
This seminar is ideal for
- everyone with an interest in photography
The topics covered include:
- The Basics - Speed, Aperture and ISO
- Depth of Field
- Rule of thirds
- Exposure compensation
- Hands on with your own camera
Ten tips for better time management
This seminar is ideal for
- everyone wanting to be more productive and relaxed
The topics covered include:
- Long term vs Short term plans
- Using technology
- Making time for what's important
- Prioritising
- Lists
- Taming email and social media
- Lists
- Delegation
- How to buy better
- Meetings
- The 80/20 rule
10 Top tips for your Web site
This seminar is ideal for
- everyone with a Web site
My 10 top tips from 23 years working with Web sites!
- Planning
- Design
- SEO
- Calls to action
Top tips for marketing and exhibiting
This seminar is ideal for
- everyone running a business
It will cover
- How to identify your perfect customer
- Making the most of your data
- Whether and how to exhibit
- Marketing literature
- How to reach your customers
- The Web and alternatives
Your Data who's got it and what are they doing with it?
This seminar is ideal for
- everyone! - your data are out there...
It will cover
- Big data
- What data are you giving away?
- Does it matter?
- Steps you can take to protect yourself
- Benefits and drawbacks
- Cyber-security
From Facebook, Google and Amazon to the Government and thousands of other organisations, our data are being collected and used (for good and bad).
Wordpress - all you need to know
This seminar is ideal for
- anyone with a Wordpress Web site or thinking of getting a new Web site
It will cover
- what is Wordpress?
- how to start
- the benfits
- the costs
- plugins - what they do and which you need
- updating your site
- blogs
Create a Video with your Smartphone
Presented by James Chetwode
This seminar is ideal for
Anyone looking to create video content at zero cost!
We hand the ideas and tools over to you. Thanks to our friends at Compass Video, they will show you how to make the most out of your smartphone to create video content on a budget for use across all of your digital marketing channels. They will show you simple ways to improve your videos including:
1) What FREE apps to download,
2) What kit you can buy on a budget,
3) Conducting an interview,
4) How to improve the audio and lighting.
By the end of the session you should be able to film a professional looking and sounding interview with a customer. These can also make for great pieces of content for use on social media or your website. Depending on time available they will demonstrate some free editing software as well.
Sales Masterclass
Presented by leading sales consultant Marcus Cauchi
Marcus Cauchi's average client grows their sales by between 100-800% a year.
The cost of this three hour workshop is normally £147 - you can come for free - we would appreciate a donation to our dedicated charity: Hope and Homes for Children
This seminar is ideal for
- anyone involved in negotiating (primarily B2B but B2C too)
* Do you ever get frustrated that you aren’t meeting enough decision makers?
* Do you worry that you aren’t closing?
* Are you confused why you offer great solutions and services but come a close second?
* Do your sales cycles ever drag on, slip and fall out of bed?
* Are you ever put under pressure to discount or over service?
The bad news is it’s totally your fault. How you sell is causing you to leave money on the table.
So, who else wants to sell more, work less & get paid more?
Join us to discover why educating your prospects is exactly the wrong thing to do.
Learn why your mother’s instruction is costing you sales.
Find out what you need to stop doing and start negotiating better and selling more, more often for more money.
Google Analytics & Web Statistics
This seminar is ideal for
- anyone with a Website interested in knowing about the visitors to their site
It will cover
- what is logged
- how visitors have found your site
- what you can’t tell
- Webtrends and other software
What makes a Website successful?
This 3 hour Workshop is ideal for
- Website owners who would like to review their site
- anyone creating a new Website
It will cover
- how Websites are found
- ease of navigation and clear message
- where certain pages are expected to be found
- ideas to suit different Websites
Search engine optimisation
This seminar is ideal for
- Website owners wishing to attract visitors to their Website
It will cover
- Pandas, Penguins and other recent changes to Google
- some easy (and free) ways to improve your chances
- how search engines work
- what will Google do next?
- what is a keyword/phrase
- paying to be listed
- how to get your site listed prominently in search engines
- monitoring the results
Conversion Rate Optimisation
This seminar is ideal for
- anyone who wants to get more business through their Website
It will cover
- turning visitors into customers
- enquiry forms and captcha codes
- making your Website stand out from competitors
- calls to action and tracking success
Digital photography
This seminar is ideal for
- professionals and amateurs
- Website owners interested in producing photos for their web pages
It will cover
- the equipment to buy
- composition
- correcting faults
- optimising
- lighting
Writing for the web
This seminar is ideal for
- anyone interested in writing copy for Websites
- Website owners wishing to review their own site
It will cover
- planning
- style
- grabbing attention
- techniques
Linked In
Presented by Chris Stanbury & Alistair Powell
Linked In could be thought of as social media for grown ups and business people - learn how to get the best out of it from an expert.
The cost of this three hour workshop is just £15 which is all being donated straight to Hope and Homes for Children
This seminar is ideal for
- Anyone in business
It will cover
- What is Linked In
- Setting up a profile
- Targetting sales contacts
- Searching for prospects
- How to participate and engage
- Being a good virtual networker
Psychology of the web
This seminar is ideal for
- anyone who has a Website
- anyone who is thinking of creating a Website
It will cover
- your own Website – the considerations
- what users are looking for from a Website
- encouraging users to stay on the site
- why they will/won’t return
WORKSHOP - The eight pillars of email marketing
This seminar is ideal for
- Any business that has the potential to market themselves using email
It will cover
- Building a database
- Designing an effective mailshot
- When to send it
- Response rates and other statistics
- Avoiding spam filters
Making Email marketing work for you
This seminar is ideal for
- Anyone with clients or potential clients - i.e. everyone running a business or club!
It will cover
- Building a database
- Designing an effective mailshot
- When to send it
- Response rates and other statistics
- Avoiding spam filters
Using Video on the Web
This seminar is ideal for
- anyone interested in video on the web
It will cover
- When to use video on a Website
- The disadvantages
- Benefits
- Equipment required
- Where to host the videos
- Bandwidth issues
101 ways to promote your Website
This seminar is ideal for business people
- who already have a Website
- who want more business from their site
- who are looking for new ideas
It will cover
- 101 different ways to get visitors to your site (yes, really!)
- low cost and free options
- pitfalls and things to avoid
- checking the results
Office 365 for your business
This seminar is ideal for
- business owners or managers who want to understand Office 365 in the workplace
It will cover
- what is Office 365
- how to work from almost any device and anywhere
- how it uses cloud storage and services
- security and Compliance issues
- pros and cons of Office 365
- application highlights – Exchange Online and SharePoint Online
- Questions and Answers session
Using PPC
Presented by Chris Stanbury & Adrian Stephenson
With all the changes to Google, sales may have been suffering if you haven't had the best SEO team working for you. This seminar looks at using PPC to boost your sales.
This 3 hour workshop is ideal for
- Anyone selling goods or services on-line
It will cover
- What is PPC and when to use it
- How it works
- How much might it cost
- Setting up an Adwords account
- Targeting clients
- Real life examples
- Remarketing
- Limiting adverts by time or location
- Writing the best adverts
- Monitoring the results
- Not just Adwords (Facebook, Linked In, YouTube and others)
- Things to avoid
Protection from disaster
Almost 50% of companies that have lost data through fire or theft go out of business within 6 months.
Don’t be one of those statistics.
This seminar is ideal for
- anyone with a computer
- businesses of all sizes
It will cover
- creating a backup strategy
- which files to back up
- how often to back up
- backup media
The law relating to e-commerce
This seminar is ideal for people who
- sell or promote their business through a Website
- want some FREE advice from a lawyer
It will cover
- Electronic Commerce Regulations 2002
- who the law applies to
- essential information for a Website
- cancellation rights
- penalties for non-compliance
- marketing emails and SMS
E-bay for fun and profit
This seminar is ideal for
- personal and business users
- with or without e-bay experience
It will cover
- the history of e-bay
- getting started
- buying
- selling
- protecting yourself
Surviving email
This seminar is ideal for
- business and personal users
- anyone who wants to maximise their time on the Internet
It will cover
- how to deal with SPAM
- dealing with mail automatically
- sending attachments
- security
- email etiquette
- auto-responders
- multiple recipients (lists)
WORKSHOP - Facebook for Businesses
This seminar is ideal for
- Any business that has thought about having a Facebook page
It will cover
- Is it good for your business
- How to create a business page with a step by step demonstration
- An introduction to Facebook features
- Content - what's good and what's not Pros and cons
Using search engines
This seminar is ideal for
- anyone who can’t find what they want
- searching out images and sound
It will cover
- search engines – what are they?
- the differences between directories
- how search engines work
- finding pictures and music
- other resources
The naked PC
This seminar is ideal for
- anyone interested in the make-up of a PC
It will cover
- an overview of the main components of a PC
- the inside of a hard drive
- the assembly of a computer
- all the bits that go inside a computer
Web 2.0
This seminar is ideal for
- anyone interested in updating their Web knowledge
- anyone interested in web-based communities
It will cover
- web logs (blogs)
- podcasts
- social networking on the web: MySpace, YouTube, Facebook
- security issues
Excel Training
Karen Alexander from IcedT Training is presenting a morning of fun and informative Excel workshops for learners of all abilities.
Workshops include:
- Easy and Useful Formulas
- Creating a Bookkepping Workbook
- Quick Charts and Graphs
Come along and join us for 3 1/2 hours of insightful Excel tips and a smidgen of networking.
Book your place now for £25 - 01256 521003. All proceeds go to locally based charity, Hope and Homes for Children.
Fitter over 50
Presented by Shelley Kirkup
We all spend lots of time ensuring our business is fine tuned but how many of us neglect our bodies - if you aren't in good condition, how will your business thrive?
This seminar is ideal for
- Anyone approaching or over the age of 50 concerned about what you eat
- All those of you with diet featuring in your New Year resolutions
It will cover
- The best foods for energy
- How to maintain your levels of concentration through the working day
- Long term health goals
- How to lose weight effectively
- General fitness tips
Refocus your Business for 2012
We've teamed up with ICON Business Solutions to give business owners an insight into:
- 3 Vital Steps To Growing Your Business, where we will discuss the areas of time, team and money and show you simple yet effective techniques to help you achieve your key business and personal aims. (Speaker Tony Field) -
- 101 Ways to Promote your Website, here we will cover ways to get more people visiting your site using both free and fee methods. How to avoid common pitfalls and crucially measuring your results. (Speaker Chris Stanbury)
This seminar will be the first at the new, prestigious sports building on Wilton Road.
In Tony's words, "You’ll leave this seminar with new ideas you can start implementing the very next day!"